Critical Factors Affectingthe Pricing Objectives of the Exporting Petrochemicals Products

Abstract

Price, as the only element of the marketing mix that generate revenue, has great importance for managers and companies’ pricing officers. Besides, there are only a small number of articles in this field, so in order to determine the components which affect pricing objectives, factor analysis has been used in this article focusing on the data gathered from petrochemical companies in Iran. After refining and going through two stages of questionnaires, 37 variables were extracted from the initial 76 variables and by factor analysis, 4 components were determined. With respect to petrochemical products pricing, findings in this article illustrate a set of qualitative and quantitative variables in the form of limitations of entering the export market or strategies such as penetration strategy, market development, and opportunity creation.
Key words: Pricing objectives; Exporting petrochemicals products; Pricing