The Six Principles of Chinese Writing and Its Application to Design As Design Idea

Abstract

Given the impact that nationality and locality have on the essential elements of design, it is a demanding task for Chinese designers to set up new Chinese design styles. In my opinion, the Six Principles of Chinese Writing (六書原理), which are the principles of Chinese characters’ formation and application, is a set of design idea that can be applied to modern design. In this paper, I present my research on the new design idea of design based on the Six Principles of Chinese writing with mark design as examples. I analyse the six principles seriatim as design thoughts, and relate them with modern design methods. Finally, I draw my conclusion that graphic design based on the Six Principles of Chinese writing comprises a set of effective design idea and is one of the characteristic design methods in China which will carry forward the Chinese designs.