The Impact of IFFE on NPD Performance: The Moderating Effect of Customer Involvement and Supplier Involvement

Yue LIU, Jing SUN

Abstract


This study investigates the relationship among customer involvement in product design, supplier involvement in product design, the implementation of fuzzy front-end (IFFE) and new product development performance (NPDP) base on resource-based view and knowledge-based theory of the firm. Theoretical hypotheses have been empirically tested through 168 valid questionnaires from China manufacturing enterprises. The results show that the implementation of the fuzzy front end has a significant positive effect on the new product development performance. The positive effect of the implementation of the fuzzy front end of new product development performance is further strengthened when customer and supplier involve in product design. The related research results enrich the innovation theory and have a great significance for the enterprise management practice in the new product
development.


Keywords


Customer involvement; Supplier involvement; Implementation of fuzzy front-end; New product development performance

Full Text:

PDF

References


Afonso, P., Nunes, M., & Paisana, A. (2008). The influence of time-to-market and target costing in the new product development success. International Journal of Production Economics, 115(2), 559-568.

Auster, E. R. (1992). The relationship of industry evolution to patterns of technological linkages, joint ventures, and direct investment between US and Japan. Management Science, 38(6), 778-792.

Brentani, U., & Reid, S. E. (2012). The fuzzy front-end of discontinuous innovation: Insights for research and management. Journal of Product Innovation Management, 29(1), 70-87.

Brown, S. L., & Eisenhardt, K. M. (1995). Product development: Past research, present findings, and future directions. Academy of Management Review, 20(2), 343-378.

Callahan, J., & Lasry, E. (2004). The importance of customer input in the development of very new products. R&D Management, 34(2), 107-120.

Chang, S. L., Chen, C. Y., & Wey, S. C. (2007). Conceptualizing, assessing, and managing front-end fuzziness in innovation/NPD projects. R&D Management, 37(5), 469-478.

Cooper, R. G., & Kleinschmidt, E. J. (1994). Determinants of timeliness in product development. Journal of Product Innovation Management, 11(5), 381-396.

Crawford, Charles, M., Anthony, C., & Benedetto, D. (2011) New products management (10th ed.) (pp.389-400). Boston, MA: McGraw-Hill Irwin.

Drees, J. M., & Heugens, P. P. (2013). Synthesizing and extending resource dependence theory a meta-analysis. Journal of Management, 0149206312471391.

Evanschitzky, H., Eisend, M., & Calantone, R. J., et al. (2012). Success factors of product innovation: An updated meta‐analysis. Journal of Product Innovation Management, 29(S1), 21-37.

Florén, H., & Frishammar, J. (2012). From preliminary ideas to corroborated product definitions: Managing the front end of new product development. California Management Review, 54(4), 20-43.

Gerwin, D., & Barrowman, N. J. (2002). An evaluation of research on integrated product development. Management Science, 48(7), 938-953.

Godoe, H., Vigrestad, J., & Miller, R. (2014). Fuzzy front end and commercialization: Cross-cultural differences, similarities, and paradoxes in innovation strategies and practices. Journal of the Knowledge Economy, 5(2), 276-293.

Hartley, J. L., Zirger, B. J., & Kamath, R. R. (1997). Managing the buyer-supplier interface for on-time performance in product development. Journal of operations management, 15(1), 57-70.

Herstatt, C., Verworn, B., & Nagahira, A. (2004). Reducing project related uncertainty in the” fuzzy front end” of innovation: a comparison of German and Japanese product innovation projects. International Journal of Product Development, 1(1), 43-65.

Im, S., Montoya, M. M., & Workman, J. P. (2013). Antecedents and consequences of creativity in product innovation teams. Journal of Product Innovation Management, 30(1), 170-185.

Ittner, C. D., & Larcker, D. F. (1997). Product development cycle time and organizational performance. Journal of Marketing Research, 13-23.

Khurana, A., & Rosenthal, S. R. (1997). Integrating the fuzzy front end of new product development. Sloan Management Review, 38, 103-120.

Khurana, A., & Rosenthal, S. R. (1998). Towards holistic “front ends” in new product development. Journal of Product Innovation Management, 15(1), 57-74.

Khurana, A., & Rosenthal, S. R. (1997). Integrating the fuzzy front end of new product development. Sloan Management Review, 38, 103-120.

Kim, J., & Wilemon, D. (2002). Focusing the fuzzy front–end in new product development. R&D Management, 32(4), 269-279.

Koen, P., Ajamian, G., & Burkart, R., et al. (2001). Providing clarity and a common language to the. Research-Technology Management, 44(2), 46-55.

Kotler, P., Saunders, J., & Armstrong, G., et al. (1998). Principiile marketingului. Teora.

Lau, A. K. W., Tang, E., & Yam, R. (2010). Effects of supplier and customer integration on product innovation and performance: Empirical evidence in Hong Kong manufacturers. Journal of Product Innovation Management, 27(5), 761-777.

Li, S. C., & Yang, T. (2011). Empirical study on early supplier involvement in new product development: From suppliers’ viewpoint. Management Review, (01), 114-120.

Menguc, B., Auh, S., & Yannopoulos, P. (2014). Customer and supplier involvement in design: The moderating role of incremental and radical innovation capability. Journal of Product Innovation Management, 31(2), 313-328.

Montoya-Weiss, M. M., & O’Driscoll, T. M. (2000). From experience: Applying performance support technology in the fuzzy front end. Journal of Product Innovation Management, 17(2), 143-161.

Ozer, M. (2007). Reducing the demand uncertainties at the fuzzy-front-end of developing new online services. Research Policy, 36(9), 1372-1387.

Perks, H., Cooper, R., & Jones, C. (2005). Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy. Journal of Product Innovation Management, 22(2), 111-127.

Petersen, K. J., Handfield, R. B., & Ragatz, G. L. (2005). Supplier integration into new product development: coordinating product, process and supply chain design. Journal of Operations Management, 23(3), 371-388.

Poskela, J., & Martinsuo, M. (2009). Management control and strategic renewal in the front end of innovation. Journal of Product Innovation Management, 26(6), 671-684.

Reid, S. E., & De Brentani, U. (2004). The fuzzy front end of new product development for discontinuous innovations: A theoretical model. Journal of product innovation management, 21(3), 170-184.

Sharma, J. (2012). A cross–disciplinary approach to product development and design through quality function deployment, target costing and value engineering. International Journal of Productivity and Quality Management, 9(3), 309-331.

Smith, G. R., Herbein, W. C., & Morris, R. C. (1999). Front-end innovation at Allied Signal and Alcoa. Research-Technology Management, 42(6), 15-24.

Stevens, E. (2014). Fuzzy front-end learning strategies: Exploration of a high-tech company. Technovation, 2014, 34(8), 431-440.

Su, M., & Rao, V. R. (2011). Timing decisions of new product preannouncement and launch with competition. International Journal of Production Economics, 129(1), 51-64.

Verona, G. (1999). A resource-based view of product development. Academy of Management Review, 24(1), 132-142.

Verworn, B. (2009). A structural equation model of the impact of the “fuzzy front end” on the success of new product development. Research Policy, 38(10), 1571-1581.

Veryzer, R. W., & Borja de Mozota, B. (2005). The impact of user-oriented design on new product development: An examination of fundamental relationships. Journal of Product Innovation Management, 22(2), 128-143.

Von Hippel, E. (2007). The sources of innovation. Gabler.

Wernerfelt, B. (1984). A resource—based view of the firm. Strategic Management Journal, 5(2), 171-180.

Wheelwright, S. C., & Clark, K. B. (1992). Revolutionizing product development: Quantum leaps in speed, efficiency, and quality. Simon and Schuster.

Wheelwright, S. C., & Clark, K. B. (1992). Creating project plans to focus product development. Harvard Business School Pub.




DOI: http://dx.doi.org/10.3968/n

Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Management Science and Engineering



Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; mse@cscanada.net; mse@cscanada.org

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).

 MANAGEMENT SCIENCE AND ENGINEERING Editorial Office

Address:1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.

Telephone: 1-514-558 6138
Http://www.cscanada.net Http://www.cscanada.org

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures