International Business and Management
Studies on Chinese Enterprise Management Mode and Marketing Channel Reform Under the Network Economy Circumstance
Abstract
The network economy is economic forms that built on basis of the production, distribution and use of the information. Under the network economic environment, there are new changes of business models and marketing channel, grasp these new changes and improvement of China’s enterprise management channel strategy will help enterprises to achieve “going out” strategy goals.
Key words: Network economy; Enterprises operating mode; Marketing channels
Keywords
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PDFDOI: http://dx.doi.org/10.3968/j.ibm.1923842820120402.1925
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