Countermeasures Study on Enhancing Competitiveness of Budget Hotels in China
Abstract
With the development of China’s economy, the number of foreign tourists and business visitors will increase significantly, which provides objective opportunities for developing economy hotels. In the background of the rapid development of budget hotels, we analyze the development of budget hotels from five aspects, i.e. existing competitors in the industry, potential or newcomer threat, threat from substitutes or services, buyer’s bargaining capability, supplier’s bargaining capability, and put forward strategies to promote competitiveness of budget hotels in China, that is, budget hotels should actively innovate, strengthen joint marketing with related industries, embrace consumer psychology of seeking the divergent and chasing the new, form their own unique brand characteristics and adjust the regional structure of hotels in order to master the right to choose suppliers, so as to enhance Chinese budget hotel competitiveness.
Keywords
Full Text:
PDFDOI: http://dx.doi.org/10.3968/7459
Refbacks
- There are currently no refbacks.
Copyright (c) 2015 International Business and Management
Reminder
- How to do online submission to another Journal?
- If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
- Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
2. Submission
- Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; ibm@cscanada.net; ibm@cscanada.org
Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).
INTERNATIONAL BUSINESS AND MANAGEMENT Editorial office
Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138
Website: Http://www.cscanada.net Http://www.cscanada.org
E-mail: caooc@hotmail.com
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures