Measures of Travel Agencies’ Precaution Against Complaint

Dan LIU

Abstract


In recent years, with the development of tourist industry, complaint rate from tourists is ever increasing, among which many are targeted toward tourist agencies. This increase in complaint leads to people’s mistrust in tourist agencies, which turns out to be harmful to the whole industry. Through the analysis of the yearly complaint about tourism industry collected in 2011, this paper finds out the causes of such complaint and therefore puts forward some suggestions on how to prevent complaint in advance. Hopefully, this paper will help provide references to other agencies in improving the service.

Keywords


Travel agency; Complaint; Precaution; Measures

Full Text:

PDF

References


Bulletin on 10 cases of tourism of 2011. Retrieved from http://www.cnta.gov.cn

Bulletin on nation-wide tourist complaint of 2011. Retrieved from http://www.cnta.gov.cn/html

Dai, B., Du, J. (2005). Travel agency management. Beijing: Higher Education Press. (In Chinese).

Folkes, V. S. (1984). Consumer reactions to product failure: An attributional approach. Journal of Comsumer Research, 10(March), 389-409.

Han, M. (2011). Complaint to tourism being high, self-service travel being popular. FAZHI yu JINGJI, (2), 51. (In Chinese).

Pan H., & Cao, J. Q. (2010). On complaint to tourism and travel agency service countermeasures. Economic Research Guide, (30), 165-166. (In Chinese).

Qin, J., & Fan, S. J. (2011). The psychological and complaint on tourists strategies. China Businsee & Trade, (14), 181-182. (In Chinese).

Richins, M. L. (1987). A multivariate analysis of responses to dissatisfaction. Journal of the Academy of Marketing Science, 15(fall), 24-31.

Sun, C. S. (2011). How do the tourist enterprise crisis public relations. Public Relations World, (11), 58-59. (In Chinese).

Sun, H. Y. (2010). Travel and tourism services complaint quality improvement. China Business Update, (8), 67-68. (In Chinese).

The National Tourism Bureau. (2010, July 1). How to deal with tourist complaint.

Wang, S. C. (2009). Traditional Chinese culture background customer complaint behavior and the management. Commercial Times, (23), 31. (In Chinese).

Wu, Q., & Hua, X. L. (2007). From the complaint see tourism enterprise existing problems and the countermeasures. Prices Monthly, (8), 50-51. (In Chinese).

Zhu, B. (2007). My opinion of the tourist complaint. Market Modernization Magazine, (16), 322. (In Chinese).

Zhu, C. F. (2009). Studies on tourist complaint. Modern Commerce and Trade, (24), 261-262. (In Chinese).




DOI: http://dx.doi.org/10.3968/j.hess.1927024020140601.3971

Refbacks

  • There are currently no refbacks.


Copyright (c)




Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; hess@cscanada.net; hess@cscanada.org

 Articles published in Higher Education of Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

HIGHER EDUCATION OF SOCIAL SCIENCE Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcaooc@hotmail.com; office@cscanada.net

Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures