Cultural Difference Effects on Business: Holding up Sino-U.S. Business Negotiation as a Model
Abstract
Key words: Cultural Difference; Sino-U.S. Business; Strategy
Resumé: Les différences culturelles affectent profondément la négociation d'affaires dans le cadre de la communication. Dans un monde globalisé d'aujourd'hui, avec une fréquence croissante d’affaires internationales, les différences culturelles exercent une influence à la communication, et toutes sortes de malentendu peuvent affecter les affaires directement. Par conséquent, il est logique que les pays d'origine de différentes cultures doivent se comprendre mutuellement. Avec l'entrée dans le 21ème siècle et l'accès de la Chine à l'OMC, les échanges économiques sino-américains se sont développés rapidement, et il est nécessaire que les négociateurs des deux pays comprennent les différences culturelles et utilisent pleinement les stratégies bénéfiques.
Mots-clés: Différence Culturelle; Affaires Sion-Américaines; Stratégie
Keywords
References
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Yuan Liu.(2004). Business negotiation. International business negotiation (pp. 77-79). University of International Business and Economics Press.
DOI: http://dx.doi.org/10.3968/j.ccc.1923670020110702.011
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