Errors and Solutions of C-E Translation on Tourism Spots Signs

Qiong WAN

Abstract


Tourism spots signs translation is throwing its weight in tourism industry nowadays. It has become one of the most useful tools in tourism for foreigners. It highly summarizes the beauty and the historic meaning of spots in China. However, owing to the poor quality of signs translation, it does not meet the purpose of advertising. Many foreign travelers feel a little confused when they read the signs of tourism spots because of some errors in translation. What’s more, some translation errors will damage our national image, especially in some world famous cities.
This paper will focus on the translation of tourism spots signs, by discussing some improper and incorrect translation of tourism spots signs. Then through the study of grammar, words, and different culture between Chinese and English, this paper will conclude some principles and methods to avoid committing these errors in order to standardize the Chinese-English translation of tourism spots signs.


Keywords


Tourism spots; Signs; Translation; Errors and solutions

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References


Chen, G. (2009). Tourism translation and foreign tour guide. Beijing: China Translation and Publishing Company.

Chen, H. W., & Li, Y. D. (2010). New Chinese-English translation course. Beijing: Shanghai Foreign Language Education Press.

Ding, D. G., & Cai, L. Q. (2008). Tourism English language features and translation. Shanghai: Shanghai Jiaotong University Press.

Newmark, P. (1981). Approaches to translation. Oxford Pergamon Press.

Nord, C. (2001). Translation as a purposeful activity: Functionalist approaches explained (p.115). Shanghai Foreign Language Education Press.

Peng, P. (2001). Tourism English translation. Beijing: Foreign Economic and Trade University Press.

Venuti, C. (1995). The translator’s invisibility. London: Routledge.

Wang, Y., & Lü, H. F. (2006). On C-E translation of public signs. Beijing: China Translation and Publishing Company.

Webster, M. (2002). Webster’s third new international dictionary (p.35). America: G&C. Merriam Company.




DOI: http://dx.doi.org/10.3968/9097

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