Preliminary Discussion on Program of Computer Graphic Design of Advertising Major

Xiehua JIANG, Mingyi SUN

Abstract


As the society rapidly develops, market has a large need for talent. Therefore, higher demand for cultivating versatile advertising talents for universities and colleges has been presented. Speaking of Computer Graphic Design, it is a foundational course of advertising major in China. To improve students’ independent enthusiasm on study, inspire their innovative thinking and spirit, enhance their practical ability and apply the theoretical knowledge that they have learned to practice through ways like advocating “practice-emphasizing” teaching idea, optimizing teaching content and improving practical ability by advertising competitions, etc. is what this paper is going to discuss.


Keywords


Advertising major; Computer graphic design; Program; Practice

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References


Cheng, X. M. (2013). Practice and research on advertising specialty computer graphic design course teaching model. The Guide of Science & Education, (09).

Chen, Q. (2011). Innovative reform thinking of advertising computer graphic design experiment teaching. Success, (05)

Wang, Z. B. (2008). Case and analysis of computer graphic design course. Science & Technology Information, (28).

Wang, X. L. (2012). Research-oriented curriculum system construction of advertising professional art literacy education in colleges and universities. News Knowledge, (11).




DOI: http://dx.doi.org/10.3968/7540

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