Highlighting the Core Values and Establishing a Media Literacy Content System With Chinese Characteristics

Chun MAO, Xiaoyu DONG

Abstract


In the globalization and information age, national media literacy has become an important part of the comprehensive national literacy. Based on the analysis of current existing research on domestic media literacy, this paper proposes that we must break through the research status of imitating every step of the West. We should use the socialist core values as a guide to establish a media literacy content system with Chinese characteristic: Knowledge system, ability system and value system, especially under the view of socialist core values, to establish a media literacy value system with Chinese characteristics and research its communication. We must enhance national media literacy education to improve national media literacy through different categories, different levels and different phases and finally achieve the all-round improvement of national media literacy.

Keywords


Media literacy; Media literacy education; Socialist core valuesc

Full Text:

PDF

References


Bu, W. (1997). On the meaning, content and methods of media education. Modern Communication, January.

Buckingham, D., Zhang, K., & Lin, Z. B. (2006). Media literacy education in Britain—Interviews and thoughts. Modern Communication, May.

Buckingham, D., & Song, X. W. (2000). British media literacy education: Beyond protectionism. Journalism and Communication Studies, February.

Heins, M., & Cho, C. (2003). Media literacy: An alternative to censorship. Free Expression Policy Project. Retrieved from http://www.fepproject.org/ policyreports/medialiteracy.

pdf

Kubey, R. (1998). Obstacles to the development of media education in the U.S. Journal of Communication, 48(1), 58-69.

Kubey, R. (2004). Media literacy and the teaching of civics and social studies at the dawn of the 21st century. American Behavioral Scientist, 48(1), 69-77.

Li, X. F., & Dong, X. Y. (2011, August 16). To promote national media literacy education through different levels. People’s Daily..

Lu, S. M. (Ed.). (2007). Western frontier of humanities and social sciences series. Communication. The Press of Renmin University of China.

Yu, X. (2011). New media become the first publishers of hot news. Wenhui Weekly Reading.

Zhang, K. (2006, July 22). Introduction to media literacy education. The Press of Communication University of China.

Zhang, Y., & Wu, J. Q. (2011, October 25). Four questions about “network public opinions” (Everyone is Speaking—How to Find a Consensus. Series Interviews Focusing on Web Public Opinions 1). People’s Daily.




DOI: http://dx.doi.org/10.3968/%25x

Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Chun MAO, Xiaoyu DONG

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; office@cscanada.net; ccc@cscanada.net; ccc@cscanada.org

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:caooc@hotmail.com; office@cscanada.net

Copyright © Canadian Academy of Oriental and Occidental Culture