Studies in Literature and Language
Linguistic Landscape of China: A Case Study of the Language Use of Shop Signs in Wuhan
Abstract
This study with a focus on the shop signs of Wuhan, investigates the linguistic landscape in China. By taking and processing photos of 147 commercial shops, it aims to analyze the language use of shop signs in Han Street, Wuhan, China and provides feasible explanations for such language choice from three new perspectives, namely commercial drive, English as lingua franca and current Chinese language policy.
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DOI: http://dx.doi.org/10.3968/9816
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