Linguistic Landscape as a Tool for Promoting Sales: A Study of Three Selected Markets in Ibadan, South West Nigeria
Abstract
This work discusses the roles of Linguistic Landscape in promoting sales. This sociolinguistic phenomenon has been deployed knowingly or unknowingly as a marketing strategy. Marketers most especially use this tool to attract customers to buy their products. The thrust of this work is to examine how linguistic landscape is used to promote sales of goods and services. Data for this work were collected from sign posts and the billboards in the three selected markets within Ibadan metropolis (Bodija, Alesinloye and Dugbe). Fifty sign posts and fifty billboards were used for the data. People were also interviewed to know their reaction to this marketing strategy. The work reveals that people react positively to this marketing strategy because it attracts people’s attention to the products. However, not all those that were interviewed reacted positively to it. Some claimed that it is often ambiguous and makes it difficult for them to understand. This work also reveals that the use of linguistic landscape as a marketing strategy belongs to bottom-up classification. We also discovered that in an attempt to use this phenomenon as a marketing strategy, both the official and the dominant languages in the studied areas were used.
Keywords
Full Text:
PDFReferences
Akinbode, O. (2012). A sociolinguistic analysis of advertising language in selected Nigerian mass media commercials. In Research on Humanities and Social Sciences, 2(8).
Akindele, D. O. (2011). Linguistic landscapes as public communication: A study of public signage in Gaborone Botswana. In Macrothink Institute, International Journal of Linguistics, 3(1).
Backaus, P. (2007). Linguistic landscapes: A comparative study of urban multilingualism in Tokyo. Clevedon: Multilingual Matters.
Barroso, A., & Llobet, G. (2011). Advertising and consumer awareness of new, differentiated products. Retrieved from http://www.cemfi.es/ftp/wp/1104.pdf
Ben-Rafael, E., et al. (2006). Linguistic landscapes as symbolic construction of public space the case of Isreal. International Journal of Multilingualism, 31, 7-30.
Dunn, D. (1995). Advertising and promotion. In direct farm marketing and tourism handbook. The University of Arizona.
Gorter, D. (2006). Linguistic landscape and minority languages. International Journal of Multilingualism (Special Issue), 3(1), 67-80.
Rey, M. (2004). Multilingual writing: A reader-oriented typology with examples from Lira Municipality (Uganda). International Journal of the Sociology of Language, 40, 126.
DOI: http://dx.doi.org/10.3968/6824
Refbacks
- There are currently no refbacks.
Copyright (c) 2017 sunday joshua Ayantayo
This work is licensed under a Creative Commons Attribution 4.0 International License.
Online Submission: http://cscanada.org/index.php/sll/submission/wizard
Reminder
How to do online submission to another Journal?
If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:
1. Register yourself in Journal B as an Author
Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.
2. Submission
Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; sll@cscanada.net; sll@cscanada.org
Articles published in Studies in Literature and Language are licensed under Creative Commons Attribution 4.0 (CC-BY).
STUDIES IN LITERATURE AND LANGUAGE Editorial Office
Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138
Website: Http://www.cscanada.net; Http://www.cscanada.org
E-mail: office@cscanada.net; office@cscanada.org; caooc@hotmail.com
Copyright © 2010 Canadian Academy of Oriental and Occidental Culture