A Stylistic Analysis of English Advertisements From Halliday’s Context of Situation

He HE

Abstract


With the fast development of business and technology, advertising is becoming part of a person’s everyday life. In order to know more about English advertisements and create more classical advertisements, it is important and necessary for us to analyze the stylistic features of English advertising including lexical features, grammatical features and rhetorical features. By using Halliday’s context of situation and analyzing the stylistic features of the selected two advertisements and other classical advertisements, a general picture of English advertising is shown before our eyes.


Keywords


Stylistic; Advertisement; Lexical level; Grammatical features

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References


Guo, G. L., & Zhang, H. B. (2008). Style and translation of English advertising. Shanghai: East China Normal University Press.

Halliday, M. A. K. (1974). Language and social man. London: Longman.

Jiang, T., & Zhong, H. T. (2008). English rhetoric with Chinese translation. Beijing: Central Normal University Press.

Leech, G. (1966). English in advertising: A linguistic study of advertising in Great Britain. London: Longman.

Wang, Y. X. (2011). English advertising (2nd Ed.). Beijing: University of International Business and Economics Press.




DOI: http://dx.doi.org/10.3968/12633

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