A Research on Multimodal Metaphor and Metonymy in China’s National Image Publicity Film: Taking 18-Minute Feature Movie as an Example

Yaxi LI

Abstract


National image is the overall impression and evaluation of a country. And the image publicity film is one of the most efficient ways to shape and improve the national image of a country. This paper makes use of the cognitive mechanism of multimodal metaphor and metonymy to analyze the phenomenon of multimodal metaphor and metonymy in China’s national image publicity film 18-minute Feature Movie, which aims to find out their function in the construction of national image.

Keywords


National image; Multimodal metonymy; Multimodal metaphor; Publicity Film

Full Text:

PDF

References


Forceville C. (1996). Pictorial metaphor in advertising (p.98). London: Routledge.

Forceville, C., & Urios-Aparisi, E. (2009). Multimodal metaphor (p. 24). Berlin & New York: Mouton de Gruyter.

Forceville, Charles J., & Urios-Aparisi, E. (Eds.) (2006). Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. Cognitive Linguistics: Current Applications and Future Perspectives (pp.379-402). Berlin & New York: Mouton de Gruyter.

Lakoff, G., & Johnson, M. (1980). Metaphors we live by (p.7). Chicago: University of Chicago Press.

Liang, X. B. (2013). Research on the construction of conceptual metaphor about national image. Journal of Hubei University, (2), 113-117.

Mittelberg, I. & Waugh, L. R. (2009). Metonymy first, metaphor second: A cognitive-semiotic approach to multimodal figures of thought in co-speech gesture. In Forceville & E. Urios- Aparsi (Eds.), Multimodal metaphor (pp.120-121). Berlin/New York: Mouton de Gruyter.

Peirsman, Y., & Geeraerts, D. (2006). Metonymy as a prototypical category. Cognitive Linguistics, (3), 269-316.

Wang, X. P., & Liang, Y. H. (2015). Research on the cognitive mechanism of multimodal publicity discourse. Journal of Chongqing University, (6), 130-135.




DOI: http://dx.doi.org/10.3968/11337

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Yaxi LI

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

 

Online Submission: http://cscanada.org/index.php/sll/submission/wizard


Reminder

How to do online submission to another Journal?

If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; sll@cscanada.net; sll@cscanada.org

 Articles published in Studies in Literature and Language are licensed under Creative Commons Attribution 4.0 (CC-BY).

 STUDIES IN LITERATURE AND LANGUAGE Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail: office@cscanada.net; office@cscanada.org; caooc@hotmail.com

Copyright © 2010 Canadian Academy of Oriental and Occidental Culture