An Analysis of the Competitive Strategies Employed by Private Universities in Kenya: A Case Study of Private Universities in Nairobi

Lawrence N. Kimando, Grace Wachera Njogu, Maurice Sakwa

Abstract


The study discusses an analysis of the competitive strategies employed by private universities in Kenya. Private Universities have embraced different strategies to counter competition. The study discussed how private universities have employed technology and innovation as a competitive strategy and how they have employed differentiation to give them a competitive advantage
Results arising from the research suggest that private universities have embraced technology, differentiated their products and services and also products are leading in the market which has given them a competitive advantage over the others.
Some recommendation that the study made includes supporting e-learning and virtual schools which will enable each lecturer to participate in e-learning and explore creative ways to fund e-learning opportunities, encourage broadband access by thoroughly evaluating existing technology infrastructure, improve lecturer training, consider innovative budgeting and lastly strengthen leadership.
Key words: Universities; Education; Differentiation; Strategy and competitiveness

Keywords


Universities; Education; Differentiation; Strategy and competitiveness

References


Allen Elbeling H., & Scott, L. (2004). Perspective on the convergence of communication, retailing and entertainment.
Allen. L, Elaine Seaman, & Jeffrey, (2006, November). Online education.
Best practices Benchmarking (1992). London department of trade and industry.
Davis S. and Botkin J. (1994). How business is mastering the opportunity of knowledge for profit, Simon and Schuster.
Daniel, Sir John S. (1998). Mega Universities and knowledge media. Technology strategies for higher education.
Dickey, Michele, D, (2005). The nature and purpose of distance learning and education.
Engle, Paul (2004). World class bench marking. Industrial Engineering
Gold Larry, Maltland, Christine. Phipps, Ronald A Meristotis, & Jamie, P. (1999). Review of contemporary Research on the effectiveness of distance learning in Higher education.
Green Charles B. (1993). Bench marking the information technology function, the conference board.
Honeyman M. Miller, G. (1993). Agriculture Distance education.
Holmberg Borje. (2005). The Evolution, Principles and Practices of Distance Education.
Jeffrey McGee, Leonard G. love, & Michael J. Rubach (2005). Sources of competitive advantage for small independent retailers.
Lever Duffy, Judy, McDonald, & Jean, B. (2007). Teaching and learning with technology.
Moore Michael G., & Greg Kearsly (2005). Distance education: a system view (2nd ed.). Belmont, C.A: Wadsworth.
Mard, Micahel J. John Willey. (2004). Driving your company’s value.
Powers Vicki, (2004). Boosting Business performance through benchmarking. Financial executive.
Porter Michael Competitive strategy, (1980). Old Tappan, N.J; Macmillan,
Robinson, P. B., & Pearson, J. A. (2002). Planned pattern of strategic behavior and their relationship to Business performance. Strategic Management Journal, 9(1). 43-60.
Richard Lynch, (2002). 2nd edition: Corporate strategy. Prentice hall.
Tabor Sharon W. (2007). Narrowing the distance, implementing a Hybrid leaning Model.
Vanghan, Dr. Norman D, (2010). Blended Learning.




DOI: http://dx.doi.org/10.3968/j.mse.1913035X20120602.3600

Refbacks

  • There are currently no refbacks.


Copyright (c)



Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; mse@cscanada.net; mse@cscanada.org

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).

 MANAGEMENT SCIENCE AND ENGINEERING Editorial Office

Address:1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.

Telephone: 1-514-558 6138
Http://www.cscanada.net Http://www.cscanada.org

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures