The Application of the Item Response Theory in China’s Public Opinion Survey Design

Abstract

In this paper, we use the item response theory (IRT), take the public opinion poll questionnaire survey design as main lines, combine college campus life satisfaction survey, discuss the basic principle of IRT public opinion poll questionnaire survey design systematically and research key technology and method of the process specifications, survey topic choice, scheme configuration, error control and satisfaction standards definition of the public opinion poll questionnaire survey design. Studies show that this theory and method overcomes the problem, which the public opinion poll questionnaire survey design under classical test theory (CTT) can not solve it and IRT may improve the quality of the public opinion poll questionnaire survey design.
Key words: The public opinion poll survey; Questionnaire design; IRT; Survey technology research