Study on the Marketing Strategy of the Family Planning Policy

Yimin LI

Abstract


The marketing theory has important guidance and reference value in many fields in modern society, and is applied widely in practice. The study shows that the family planning work also has various attributes of the marketing, so the marketing can be widely used to carry out the marketing of family planning. Its basic framework is the 6Ps marketing mix of the family planning policy marketing.


Keywords


social marketing, policy marketing, family planning, marketing mix

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References


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DOI: http://dx.doi.org/10.3968/5842

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