The Analysis of Influencing Factors of Trademark Strategy Implementation in Chinese Small and Middle Enterprises
Abstract
not have their own trademark, which causes they just get a small part of the profits as well as low competitiveness. Through the SWOT analysis the article discusses important factors that influence the effectiveness of the implementation of the trademark strategy of SMEs, supporting SMEs to cultivate their own trademarks, building well-known trademarks and enhancing the core competitiveness of enterprises.
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PDFDOI: http://dx.doi.org/10.3968/7367
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