On the Awkward CSR Status of Chinese Household Appliance Enterprises―Take a Case of Haier as Example

Abstract

Corporate social responsibility (CSR) becomes a vital part of corporate culture and strategy, and an organization’s license to keep operating. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The case in the paper was a sad story and the action of Haier, and the comparison of actions between Chinese Companies and foreign companies reveals the CSR status in China. This article aims to find the cause by analyze the effects of culture, laws and development stage of company, and makes recommendation from both external and internal forces for company to improve its social responsibility performance.
Key words: Corporate social responsibility; CSR; Haier