Logo Design Methods Based on Compound Indicatives

Zhen ZHOU

Abstract


Under the influence of economic globalization and intense market competition, individual design style and national cultural tradition have become the essential elements of design. It is a demanding task for Chinese designers to set up new Chinese design styles. In my opinion, the Six Principles of Chinese Writing, which are the principles of Chinese characters’ formation and application, is a set of design methods that can be applied to modern design. In this paper, I present my research on the new design methods based on compound Indicatives, one of The Six Principles, with logo design as examples. I analyse compound Indicatives as design idea, and relate them with modern design methods. Finally, I draw my conclusion that logo design based on compound indicatives comprises a set of effective design methods and is one of the characteristic design methods in China which will carry forward the Chinese design.


Keywords


Design method, logo design; The Six Principles of Chinese Writing; Compound Indicatives

Full Text:

PDF

References


Li, X. D. (2011). Chinese character classification. Retrieved f r o m h t t p : / / e n . w i k i p e d i a . o r g / w i k i / C h i n e s e _ character_classification

Liang. D. H. (1984). The structure and development of Chinese writing. Shanghai Education Press.

Pan, C. G. (2004). Chinese character. Retrieved from http://en.wikipedia.org/wiki/Chinese_character

Qiu, X. G. (1988). A survey of Chinese writing. Commercial Press. Shirakawa, S. (2000). Chinese character I. Collection of Shirakawa Shizuka. Heibonsha.

Tang, L. (2005). Chinese palaeography. Shanghai Ancient Books.

Wang, F. (2003). From Chinese character to the cultural circle of Chinese characters. China Nation Press.

Wang, Y. X. (2000). Cognizance of Chinese character. Shandong University Press.

Zhou, Z. (2014). The six principle of Chinese writing and its application to design as design idea. Literature and Language.




DOI: http://dx.doi.org/10.3968/n

Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Higher Education of Social Science



Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; hess@cscanada.net; hess@cscanada.org

 Articles published in Higher Education of Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

HIGHER EDUCATION OF SOCIAL SCIENCE Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mail: caooc@hotmail.com; office@cscanada.net

Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures