Optimizing Instructional Design and Business English Teaching Using the BEICF Conceptual Framework in Universities in Zhejiang, China

Jun LOU, Qian HUANG, Tingting WU

Abstract


This paper provides a detailed introduction to the current situation and short-comings of instructional design and business English teaching in Chinese universities in Zhejiang. It draws on a BEICF conceptual framework from the theory of MBO in management, and analyzed data from the teaching experiment of experimental group with BEICF conceptual framework and control group. This paper shows how instructional design and business English teaching with BEICF conceptual framework different from the current teaching practices and the achievement it has reached. Although with some challenges, it offers solutions to the short-comings of current business English teaching in Chinese universities in Zhejiang.


Keywords


Instructional design; Business English teaching; BEICF conceptual framework

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DOI: http://dx.doi.org/10.3968/13085

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