A SWOT Analysis and Strategy Study of English Learning Short Videos in the New Media Era

Hui SHAN

Abstract


In the new media era, short videos have become an essential part of people’s daily life with some videos playing important educational role. This paper mainly discuss the educational effectiveness of short English learning videos from the four dimensions of Strengths(S), Weakness(W), Opportunities(O) and Threats(T). And the four combined form strategies of SO, WO, ST and WT are proposed in conjunction with the development goals, characteristics and dilemmas of English learning short video industry in the new media era.


Keywords


English learning short videos; SWOT analysis; Strategy study

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References


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DOI: http://dx.doi.org/10.3968/13030

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