Constructing Campus Cultural Values and Promoting Soft Power of University

Abstract

Campus cultural values, is soul of soft power of university. Cultivating, compacting and constructing campus cultural values are essential requirements for promoting soft power, consolidating Marxist guiding status and forming teachers and students’ common ideal faith, strengthening their patriotism education and forming their common goal purist, and carrying out the education of socialist outlook for honor and dishonor and forming campus civilized new trend. The soft power of university is promoted by deeply excavating and researching historical and cultural remains of university, systematically summarizing and compacting historical and cultural traditions, and energetically inheriting and developing great culture of university. Furthermore, cultural environment including “soft”, “hard”, “virtual” and “realistic” environment that are run through campus cultural values should be powerful built.