A Survey of Chinese Public Service Advertising From Systemic Functional Perspective

Linlin CHEN

Abstract


This paper studies the lexicogrammatical resources that realize interpersonal meanings in the discourse of public service advertising (PSA for short) in an attempt to explore the relationship established between the advertiser and the audience and how it contributes to the communicative effect of the target discourse.The qualitative analysis is complemented with quantitative study to produce more sensible generalizations about the features of this discourse type on the basis of systemic functional linguistics.


Keywords


Public service advertising; Interpersonal meaning; Systemic functional linguistics; Discourse analysis

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References


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DOI: http://dx.doi.org/10.3968/%25x

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