Design Innovation and Exploration of Sichuan Embroidery and Sichuan Brocade Tourist Souvenirs

Yuan YUAN

Abstract


Under the background of the booming global tourism industry, tourist cities and tourist attractions are all just trying to build local tourism images to better progress their tourist industries. However, the excellent establishment of a tourist industry cannot leave from tourist souvenirs, a kind of derivative industry. The tourist souvenirs as a high value-added industry, take a large proportion among tourism shopping and serve as an important source of income for the tourism industry. This paper researches the tourist souvenir markets in Sichuan Province, analyzes the development status and insufficiency of Sichuan embroidery and Sichuan brocade tourist souvenirs at present, determines the conditions that the products of Sichuan embroidery and Sichuan brocade must have as tourist souvenirs. It also exercised possible studies for the design innovation of Sichuan embroidery and Sichuan brocade tourist souvenirs and finally took some concrete measures for the design of Sichuan embroidery and Sichuan brocade tourist souvenirs.


Keywords


Sichuan embroidery; Sichuan brocade tourist souvenir series; Design innovation

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References


Cao, X., & Sun, Z. H. (2011, October 11). Industrial tourism, how to “clap” and “sell” - observation on Boosting Hunan Tourism. Hunan Daily, p.5.

Yang, L. (2009). Study on the diversity of style and characteristics of Chinese traditional embroidery art. Journal of Chongqing University (Social Science Edition), (4), 156-157

Zhu, H. (2008). Study on Sichuan embroidery culture. Sichuan Silk, (4), 44-47.

Wang, J. P., & Wang, W. (2002). On the Sichuan Brocade Blending Patterns. Sichuan Textile Science and Technology, (04), 49-51.

Li, X. K. (2009). Chinese local style dwelling houses building series: Sichuan dwelling houses (pp.179-212, 289-325). China Building Industry Press.




DOI: http://dx.doi.org/10.3968/%25x

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