Study on National Image From Perspective of Skopos Theory: Take the English Version of Xi Jinping: The Governance of China as Example

Keren WANG

Abstract


This study examines the role of translation in shaping China’s national image, with a specific focus on the English translation of Xi Jinping: The Governance of China. Despite China’s active use of translation to project a positive image, a discernible gap exists between its intended portrayal and the Western perception resulting from these translation projects. The study employs Skopos theory to analyse the translation strategies, their impact on representing Chinese culture and policies, and the images promoted. Through the analysis of characteristic words, idioms, proverbs, and poetry loaded with China’s national image genes, two key questions guide the inquiry: 1) What national images are promoted in Xi Jinping: The Governance of China? 2) How are the translation rules of Skopos theory applied in the English translation?
Content analysis reveals strict adherence to Skopos theory’s rules, identifying seven thematic representations through which the translation shapes China’s image. The study concludes that the English version constructs China’s national image overseas as a friendly and benevolent neighbour, democratic and rule of law-oriented, committed to peaceful development, assuming major power responsibilities, nurturing great dreams, prioritizing the people, and exhibiting cultural confidence. This research underscores the vital role of translation in influencing China’s global image and contributes to a nuanced understanding of how Skopos theory guides this process.


Keywords


Translation; Skopos theory; Domestication; Foreignization; China national image; Xi Jinping: The Governance of China

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DOI: http://dx.doi.org/10.3968/13275

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