Study on the Main Factors Affecting the Network Public Opinion Recognition Hotness Evaluation

Qin QIN, Shukun TANG

Abstract


The main factors affecting the heat of public opinion network scientific identification evaluation, and analyze the relationship between various factors, has important significance for the development of understanding of the changes of network public opinion trends. From the perspective of information ecology, and through literature review, questionnaire summarized the 15 factors influence the changes of network public opinion on these factors and heat. Effective relationship was analyzed by DEMATEL method. The results show that the ability of handling crisis, the government should guide satisfaction, opinion leaders, topic types, Navy participation and participation response number can be regarded as the key factors affecting the network public opinion heat evaluation.


Keywords


Network public opinion; Hotness evaluation; Influence factor; Distinguish

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DOI: http://dx.doi.org/10.3968/10278

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