An Exploration of University Library Marketing
Abstract
This paper will introduce the concept of marketing management of university libraries and is aimed towards carrying out market activities for a library in order to improve efficiency and service quality. Such a means of university library marketing should start the following aspects: a) establishing library marketing content; b) marketing channel applications; c) product strategy; d) marketing evaluation and feedback.
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DOI: http://dx.doi.org/10.3968/%25x
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