On the Perspective of Cross-Cultural Communication, the Contemporary Value and Optimization Path of English Translation of Qilu Folk Tourism Culture Terms

Abstract

As China gradually deepens cross-cultural exchanges, it is essential to effectively communicate China’s story and spread Chinese culture, focusing on showcasing a true, three-dimensional, and comprehensive China. The core issue of telling China’s story urgently needs to be explored from the perspective of the dissemination of folk tourism culture, with folk tourism culture terms as the entry point. Through relevant literature research, this paper analyzes the contemporary value of the English translation of folk tourism culture terms in cross-cultural communication. Relying on Shandong’s Qilu folk customs, the paper explores the “source” of Confucian culture and elements of Chinese civilization. It elaborates on the realistic background of the English translation of Qilu folk culture terms from four aspects: language, semantics, pragmatics, and culture. By conducting case analyses on provincial scenic spots, museums, memorials, and folk museums, the paper aims to uncover the connotations of folk culture, restore the original appearance, recreate the charm, harmonize differences, and narrate quality. It outlines an optimization mechanism for the English translation of Qilu folk tourism culture terms, aiming to better guide and standardize the practice.