A Study on the Translation Strategies of “Chinese Keywords” in International Publicity Texts From the Perspective of Eco-Translatology

Tianyu BAI, Yang HAN

Abstract


This article focuses on the translation effect of Keywords to understand China in international publicity texts, with attention paid to the different translation versions of these keywords. From the perspective of “three-dimensional” (communicative, cultural, and linguistic) adaptative selection and transformation in eco-translatology, the translation effect of “Chinese keywords” is mainly analyzed, and translations from different periods are compared to explore the experience and inspiration of successful international publicity translations.


Keywords


International publicity translation；Keywords to understand China；Eco-translatology

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References


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DOI: http://dx.doi.org/10.3968/13197

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