Deploying Social Media Tools for Political Awareness Creation Among Mass Communication Students in the University of Jos

Solomon Samuel Gonina, Satkyes Samuel Mwansat

Abstract


The world continues to experience changes in all spheres of human engagement and daily survival. Top on the list are those changes that come with technological advancement is the advent as well as the rapidly increasing deployment of social media tools. Humans have found and are still finding ways to keep up with the changes that daily saturate the digital world. The Nigerian political environment is not left out as it tries to move from analogue to digital operations. Social media usage is one prominent resultant effect of the advanced digital world. It is against this backdrop that this study sought to find out possible benefits of Deploying Social Media Tool for Political Awareness Creation among Mass Communication Students of the University of Jos. The study sampled 271 respondents who were students of Mass Communication in the University of Jos. The findings, conclusions and recommendations from this study are quite revealing, as they all speak to the continuing relevance and importance of social media usage as veritable tools for the creation of political awareness.


Keywords


Media evolution; Social media; User-generated content; Uses and gratification; Political awareness

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DOI: http://dx.doi.org/10.3968/13094

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